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The Company

FLOODstream was founded in 2010 as a service of Pashley Creative, a premiere branding and marketing firm.  At a time when live webcast production was in its infancy, the FLOODstream team developed the technology, production flows and “nothing short of perfect” attitude that remain at the core of every FLOODstream production.

There are hundreds of companies competing in the webcast production industry.  We are aware of this competition, but choose to focus instead on providing a boutique service, aimed toward clients who, like FLOODstream, will accept nothing short of perfection for their brand.  The production team at FLOODstream is made up of broadcast professionals with a range of expertise, carefully selected for each production.  Every webcast is overseen by a supervising producer, and executed by crewmembers known for attention to detail.

Joseph Pashley
Creative Director / Supervising Producer
The founder of FLOODstream, Joseph Pashley, has spent eighteen years creating and refining bold brands and corporate communications. He brings over a decade of experience behind the scenes in sports broadcast production. Joseph served as technical director, overseeing network radio broadcasts for the Arizona Diamondbacks, Phoenix Suns, and has been involved in broadcasts for over a dozen college bowl games and a national championship, coverage surrounding two superbowls, six Major League Baseball teams, four NBA teams as well as countless college, minor league/amateur sports teams and broadcasters nationwide. In his role as Creative Director and Supervising Producer for FLOODstream, Joseph oversees our staff through planning, pre-production and execution of every broadcast we produce.
Alanna Pashley
Director of Business Development
Alanna Pashley guides FLOODstream’s clients through every step of conceptualizing, planning and executing a webcast production.  With an education in finance, and nearly a decade of experience in corporate procurement, Alanna has a unique ability to assist with the unique needs, challenges, technical requirements and budget restraints presented by each broadcast.  Her attention to detail ensures our productions are executed successfully, and that our clients are able to take a hands-off approach, knowing their webcast production is working to effectively convey their messages and enhance their brands.
David Heil
Coordinating Producer
A broadcast professional with experience in many facets of electronic media, David Heil coordinates with staff, venues and crewmembers to ensure every detail of a FLOODstream production is executed flawlessly. Since joining us in 2010, Heil has been a crucial part of productions throughout the U.S. and Canada, serving as Director, Videographer, Replay Operator and Producer. Heil’s foresight and expertise ensure no detail is overlooked. A 2006 graduate of Gonzaga University (Broadcasting and Electronic Media), he has worked with industry leaders including ESPN, Fox Sports, Pac-12 Network, and NBC Sports. Heil has filled a number of roles in FLOODStream productions for many of our high profile sports, corporate and broadcast productions.